Solace SkinCare
Beauty & Skin Care
An AI-generated digital campaign for Solace, exploring the sensory memories of Portuguese beach culture through evocative imagery, sound, and short-form films under the idea “Protect What Stays.”
Solace Memories
about
Developed as digital campaign for Solace’s sun protection skincare line, “Protect What Stays” draws on the sensory world of Portuguese beach culture, the warmth of the sun, salt on the skin, the sound of the ocean, and the nostalgia of summers that stay with us. Through AI-generated product photography, evocative visual compositions, and short-form films driven by immersive sound design, the campaign translates these familiar sensations into a contemporary visual language, connecting sun protection with the memories and experiences we want to preserve.
The visual direction moves between sun-drenched textures, intimate details, and nostalgic coastal imagery, capturing the feeling of being by the ocean rather than simply depicting it. AI-generated visuals were developed to create a cohesive campaign world across digital photography and short-form video, while layered sound design adds another sensory dimension. Each piece was designed to work independently across digital platforms while remaining part of one recognisable visual identity.
AI Generalist | Creative Producer
Creative Direction
AI-generated Visual Assets,
Short-form Video Content.
armik Israyelyan
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