ACBA Bank
Finance, Digital Product
A product campaign for ACBA Digital Banking, turning everyday customer questions into an unexpected conversation between a bank and its users.
ACBA Digital
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The campaign was built around a satirical dialogue between a bank and its customers, using unexpected answers to everyday banking questions to introduce ACBA's digital services. The concept translated the brand's communication objectives into an accessible, entertaining product story, balancing humour with clear product messaging.
The visual direction was developed around ACBA's brand identity, with a distinctive palette of 60% cyan, 30% yellow, and 10% white. Six custom-built studio sets, carefully selected cast, and a controlled visual environment created a playful world for the campaign. The production adopted a 4:3 aspect ratio, giving the digital product film a distinctive visual character while maintaining a strong, consistent presentation across digital platforms.
Creative Producer
Concept & Development
Full Scale Production
Digital Product Campaign
armik Israyelyan
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