Digitain LLC
Technology & Digital Product
A 360° campaign for Imagine Live’s Medallion, built around a distinctive creative concept and designed to bring the brand experience to life across multiple platforms.
Medallion
about
The campaign “Medallion” presents the concept of the “Imagine Live Medallion” as a symbolic narrative device representing community, growth, and shared experience. Developed, directed, and creatively produced by Armik Israyelyan, with Trilogy Creative Production, the project was executed as a 360° campaign, including two main film pieces tailored for specific audiences. Through a metaphor-driven approach, the medallion acts as a key to unlocking a portal towards vibrant and adventurous community life.
Considering the brand personality of Imagine Live and the core objective of promoting youth and community, the key conceptual element was the medallion, imagined as a symbolic object that transforms into a magical portal. This narrative device became central to the storytelling, connecting moment and characters. The tone of the “Medallion” campaign is dynamic, youthful, and lifestyle-driven. To create a dynamic feel, we used breathing camera movements and fluid transitions, shaping a visual rhythm that feels fast-paced and engaging, conveying the sense that something is constantly happening and inviting the audience not to miss out. We have built a youthful tone through carefully selected wardrobe and a vibrant color palette, aiming to create a look that feels contemporary, energetic, and relatable.
Director, Creative Producer
Concept & Strategy
Creative Direction & Production
360° Campaign Content
armik Israyelyan
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